China Consumer 2025
24th November, London
On 24th November 2025, the China-Britain Business Council was delighted to hold our flagship consumer event of the year, China Consumer 2025.
The event, held in London, brought together senior leaders from top UK and Chinese brands to explore the trends, behaviours and platforms defining Chinese consumers in 2025 and beyond.
Speakers provided expect practical, forward-looking insights across market entry and expansion, regulatory changes, digital ecosystems, and the brand narratives powering success in luxury, retail, beauty and premium FMCG.
The event also provided plentiful opportunities for networking and peer-to-peer learning, as well as CBBC's first-ever British Lifestyle Brand Experience - connecting UK brands with UK-based Chinese content influencers.
Last year’s event
China Consumer 2024 took place on 14th October 2024 in London.
China Consumer 2024 was a fantastic opportunity for UK brands to fine-tune their China market strategy.
From panel discussions to deep-dive breakout sessions, livestreaming sessions and meet the China partner opportunities, CBBC’s China Consumer 2024 offered a holistic view of China’s consumer trends, tangible business leads and shared best practices.
Speakers
Peter Burnett
Erwan Rambourg
Antoaneta Becker
Celine Tang
Charlie Gu
Dora Zhou
Sarah Henderson
Vanessa Wu
Fay Jiang
Max Burns
Crystal Pang
Claire Urry
Sylvia Dai
Robin Liu
Jeremy Taylor
Ross Leibbrandt
Francesco Montonati
Martin Gill
Joanna Zhou
Firoza Kholwadia
Sarah Chapman
Tim Craighead
Millie Kendall OBE
Galvin Weston
