The China-Britain Business Council's flagship consumer event will return again this year on 24th November at London's 10 Union St.

Following last year's sold out programme, this year’s event will be a fantastic opportunity for UK brands to update their China strategy and get up to speed on market developments.

From panel discussions exploring topics ranging from luxury, to the post-tariff environment and China's social commerce landscape, fireside chats, meet the China partner and Chinese Influencers opportunities, and a new British brands showcase: Join us to discover why 'Brand UK' is still relevant to Chinese shoppers and explore how to connect with, and learn from, China's sophisticated and ever-changing consumer demographics.