On 24th November the China-Britain Business Council was delighted to hold our flagship consumer event of the year, China Consumer 2025.

The event, held in London, brought together senior leaders from top UK and Chinese brands to explore the trends, behaviours and platforms defining Chinese consumers in 2025 and beyond.

Speakers provided expect practical, forward-looking insights across market entry and expansion, regulatory changes, digital ecosystems, and the brand narratives powering success in luxury, retail, beauty and premium FMCG.

The event also provided plentiful opportunities for networking and peer-to-peer learning, as well as CBBC's first-ever British Lifestyle Brand Experience - connecting UK brands with UK-based Chinese content influencers.