British Lifestyle Brand Experience
at China Consumer 2025
Get Your Brand in Front of Chinese Consumers Through the People They Trust Most
As part of CBBC’s flagship China Consumer 2025, the British Lifestyle Brand Experience connects UK lifestyle brands with UK-based Chinese content influencers who are active on platforms like Xiaohongshu (RED), WeChat, and Douyin. They are your local partners to tell Chinese consumers directly what to discover, trust, and buy.
Chinese consumers rely on social media but not search engines to discover and evaluate brands. For UK companies, building credibility through these will help you:
Get seen by the right audience: real, engaged Chinese-speaking consumers
Build trust fast: influencer content adds credibility and drives buying decisions
Create long-term visibility: content remains searchable and shareable for consumers and potential buyers alike
Collect authentic marketing assets: usable images and videos to support China campaigns, telling your brand authenticity from home
Why Take Part via CBBC’s Trusted Network
Meet and engage directly with Chinese content creators active across key social platforms.
Showcase your brand and products in a curated, content-friendly environment.
Gain real-time social exposure through influencer content shared after the event.
Strengthen your brand’s presence with Chinese consumers, buyers, and distributors who are attending China Consumer 2025.
Receive a full post-event report including influencer contacts and all published content.
How it works:
The session will take place parallelled with the China Consumer panel discussions, within the same venue.
Each brand will be provided with a display table within the ‘British Brand Discovery Lounge’, a semi-open area for influencers and the guests of the day.
Brands are required to prepare product samples, storytelling materials, and visual displays suitable for photography and engagement. It is suggested that each brand have 20 goodie bags for the influencers.
Other potential give-aways for the guests of the day is up to your decision.
Influencers will explore the space, interact with brands, and create social content accordingly afterwards.
agenda:
14.30 – 15.00 Set up
15.00 – 16.00 Exclusive interaction session with invited influencers
16.00 – 16.30 Conference delegates join the showcase during tea break
16.30 – 17.00 Brand showcase clean up, session finishes.
audience:
20 UK-based Chinese influencers + 150 conference delegates.
Participation Fee:
CBBC Members £2,000 (+ VAT).
Non-Members £2,500 (+ VAT).
Important notes:
Each participating brand is responsible for setting up and styling their own table display. No bespoke stand design is included in the fee.
The fee includes event planning, influencer curation, content tracking, and event management. While we can only have 2-3 team members from each brand for the showcase, we are happy to provide 1 complimentary ticket to China Consumer.
If you’d like to have a full-day exposure and further engagement with the delegates at the conference, please check our sponsorship package.
registration:
Ticket sales are now closed. If you have any questions please contact Antoaneta Becker at Antoaneta.Becker@cbbc.org.
Participating Influencers:
Max Burns
Max Burns is a food influencer, chef-in-training, and cultural bridge between East and West. Born in China, where he lived until the age of 13, Max is half English and half Bulgarian and speaks fluent Chinese. Through his popular channel, Max’s Food Adventures, he shares engaging restaurant reviews and recreates Chinese dishes at home.
Since leaving school, Max has honed his culinary skills in professional kitchens, furthering his ambition to become a chef. With more than 5.5 million followers across leading digital platforms in China, he has become a trusted voice in the food & drink community. Max has also partnered with the UK government’s GREAT Food and Drink campaign, promoting British produce in China and strengthening international culinary connections.
Social Links:
Yiri Zhu
Yiri Zhu is a London-based travel and lifestyle content creator, digital marketer, and cultural events curator. Her videos celebrating the UK’s landscapes, cultural heritage, and slow-living lifestyle, have attracted over 40,000 followers on Red Note and Bilibili in just two months, resonating strongly with Chinese audiences.
Beyond content creation, Yiri specializes in influencer marketing and event production, curating major cultural events such as Camden Market’s first-ever Chinese New Year celebration in 2025, and building bridges between British brands, tourism and Chinese audiences.
Social Links:
Kevin Yuan
Kevin Yuan is a London-based content creator who has lived in the UK for over 17 years. He was the producer and host of SHOWMI, one of China’s top football media channels with over 2M followers, where he built a strong reputation through documentaries, fan interviews, and creative storytelling.
Today, Kevin runs his personal channel with 350K+ followers, sharing lifestyle, parenting, food, and football culture. A father of two, Kevin combines authentic daily life with cross-cultural storytelling, and his experience working with Premier League clubs and global brands makes him a distinctive voice bridging British experiences with Chinese audiences.
Social Links:
Xiaoji in London
Xiaoji has 500,000 followers across various social media platforms. She is a UK-based creator bringing vivid stories of life in the UK to her followers, and sharing timely insights on study, work, and culture in the UK. Xiaoji is followed by professionals, students, overseas Chinese, and global audiences with a keen interest in the UK and beyond.
Social Links:
Riley
Riley is a UK-based creator sharing lifestyle insights, foodie adventures, psychology insights, job hunting tips, and her entrepreneurial journey with her followers. Her account connects with young professionals, students, and overseas Chinese curious about life and opportunities in the UK.
Social Links:
Mary
Mary is a London-based content creator whose audience loves her passion for life, uplifting energy, and fearless embrace of new challenges. With a community that is 90% female, she inspires and connects with women who are curious, bold, and eager to explore new lifestyle experiences. Mary has 120,000 followers on RED and Douyin.
Social Links:
Xun
Xun is a London-based theatre director & Chongqing noodle brand owner, combining artistry with real-life storytelling.
He provides a strong narrative style and cinematic visuals with a highly engaged UK-based Chinese audience. He offers an authentic perspective on British lifestyle & brand experiences for cross-border consumers.
Social Links:
Vivien
Vivien is a writer and creative storyteller with over a decade of writing experience and three published essay collections.
Based in London, she works in the UK real estate industry and shares her perspectives on modern lifestyle, fashion, travel, and cross-cultural living through her social media platforms.
With a background in media, Vivien has contributed to magazines and delivered a TEDx talk, combining her editorial experience with a sharp eye for culture and aesthetics.
She has collaborated with distinguished brands such as LNER, Wedgwood, Bamford, and the Edinburgh Tourism Administration.
Social Links:
Toto Guo
Toto is a model and MC active on all platforms. He grew up in London and taught himself Mandarin. His content shows his different performances, often a wild 'street challenge', which sees him passionately sharing Chinese culture with Londoners. Toto has hosted the biggest Chinese New Year show outside Asia (Trafalgar Square), been the subject of CCTV and CGTN, has shot international commercials, has modelled for Beijing and London Fashion Week, and has been featured in numerous magazines.
He has worked with the British Embassy in China, Vitabiotics, Chelsea Football Club, and Yili (the biggest Chinese dairy brand), as well as many others.
Social Links:
YiiFeii
YiiFeii is a London-based fashion and study-abroad lifestyle creator. Centered on styling and campus life, she complements her content with festive looks and light-hearted short videos, shaping a youthful, refined yet playful aesthetic. Blending visual polish with everyday authenticity, she offers outfit inspiration and a real glimpse into studying in London. She has collaborated with Jo Malone London, Dior, and Givenchy Beauty and more.
Social Links:
Sonya
By capturing everyday joys, sharing practical styling tips, and offering reflections on personal growth, Sonya has crafted a persona that is gentle and soothing yet witty and playful—combining urban lifestyle aesthetics with uplifting energy.
Her content appeals to audiences who enjoy relaxed vlogs, outfit recommendations, and self-improvement topics. She has collaborated with leading brands including Tom Ford, EviDenS de Beauté, and SkinCeuticals.
Social Links:
Abigail
Her creative style can be summed up as ‘study-abroad daily life + creative mixology/food vlogs.’ She crafts day-in-the-life footage into well-paced, timeline-driven stories with bright, clean visuals and witty, approachable captions.
Anchored in food and cocktails - and interwoven with friend interactions and course experiences—her content conveys a love of life, a willingness to try new things, and self-deprecating humor. This authentic yet inventive approach has built a large following and a distinctive personal signature. Brand partners include Heytea and Joybuy, and she collaborates frequently with London-based F&B PR teams.
Social Links:
Strawberry
She is a career-driven lifestyle creator and former fast-moving consumer goods (FMCG) brand manager, now an entrepreneur in the UK. She combines professional experience, overseas networks and lifestyle resources, and insights into women’s growth to deliver high-quality, actionable roadmaps through visuals and writing.
She has a focus on women’s issues and emotional well-being, emphasizing boundaries and empathy. Her brand partners include Giorgio Armani and Prada.
Social Links:
Betty
She is a China–UK cross-cultural creator whose content centres on study-abroad life, intercultural experiences, and fashion/beauty. Her work combines a clean, elegant, highly individualized aesthetic with a warm, humorous voice and strong audience engagement, reflecting wide-ranging interests and a spirit of exploration.
Born in 2001, she has lived independently overseas and founded her own venture, using authentic, engaging storytelling to champion ambition and personal growth. Her brand partners include Dior.
Social Links:
Summer
She is a London-based fashion and vlog creator who favors a soft, Korean-inspired aesthetic and clean, basics-driven everyday styling, championing natural, bare-faced beauty. An independent international student, she documents her growth and daily life with an upbeat, witty tone and active audience engagement. Her content blends practical beauty and styling tips with study-abroad diaries and personal reflections, projecting a warm, hardworking, and full of life persona. Brand collaborations include YSL Beauty and adidas.
Social Links:
Yang
She is a courageous, action-oriented young creator whose INFJ blend of empathy and clear reasoning is strengthened by the independence she has developed by living abroad. Through vlogs and editorial notes, she shares her self-growth, study-abroad life, and entrepreneurial journey, balancing awareness of social-issues with an appreciation for everyday beauty. With a warm, restorative tone and authentic storytelling, she motivates followers to pursue their ambitions, build meaningful connections, and affirm their self-worth while facing challenges head-on. Her personable writing, savvy use of hashtags, and interactive replies foster a close-knit “growth community.” Brand partners include Heathrow and Mulberry.
Social Links:
Lily
She combines a distinctive visual aesthetic and strong creative direction with grounded, real-life storytelling. Her work spans bold, atmosphere-rich festive shoots and straightforward vlogs that capture the day-to-day of study-abroad life. She engages actively with followers and consistently underscores copyright and safety, promoting a positive outlook and disciplined self-management. Brand collaborations include Fenty Beauty and Elemis.
Social Links:
Cheryl
Lavande is a London based lifestyle and educational influencer with 54,000 followers. Her content mainly focuses on daily life in London as a Chinese expat, sharing her most loved brands and places with her audience, alongside deeper, reflective thoughts focused on personal development.
Social Links:
Archer
Archer is a lifestyle storyteller driven by curiosity and growth. He documents travel and everyday moments through narrative writing and high-quality imagery, living his values via exploration and fitness. His content blends emotional resonance with practical, actionable tips, conveyed in an upbeat, sincere voice and a refined visual style. It appeals to audiences interested in travel, fitness, and lifestyle inspiration. Brand collaborations include POP MART and Yeo’s.
Social Links:
Tim
Tim provides strong visual storytelling with clean, cinematic tone. Focusing on authentic lifestyle and travel experiences. Consistent engagement and organic audience growth.
Social Links: