British Lifestyle Brand Experience
at China Consumer 2025
Get Your Brand in Front of Chinese Consumers Through the People They Trust Most
As part of CBBC’s flagship China Consumer 2025, the British Lifestyle Brand Experience connects UK lifestyle brands with UK-based Chinese content influencers who are active on platforms like Xiaohongshu (RED), WeChat, and Douyin. They are your local partners to tell Chinese consumers directly what to discover, trust, and buy.
Chinese consumers rely on social media but not search engines to discover and evaluate brands. For UK companies, building credibility through these will help you:
Get seen by the right audience: real, engaged Chinese-speaking consumers
Build trust fast: influencer content adds credibility and drives buying decisions
Create long-term visibility: content remains searchable and shareable for consumers and potential buyers alike
Collect authentic marketing assets: usable images and videos to support China campaigns, telling your brand authenticity from home
Why Take Part via CBBC’s Trusted Network
Meet and engage directly with Chinese content creators active across key social platforms.
Showcase your brand and products in a curated, content-friendly environment.
Gain real-time social exposure through influencer content shared after the event.
Strengthen your brand’s presence with Chinese consumers, buyers, and distributors who are attending China Consumer 2025.
Receive a full post-event report including influencer contacts and all published content.
How it works:
The session will take place parallelled with the China Consumer panel discussions, within the same venue.
Each brand will be provided with a display table within the ‘British Brand Discovery Lounge’, a semi-open area for influencers and the guests of the day.
Brands are required to prepare product samples, storytelling materials, and visual displays suitable for photography and engagement. It is suggested that each brand have 20 goodie bags for the influencers.
Other potential give-aways for the guests of the day is up to your decision.
Influencers will explore the space, interact with brands, and create social content accordingly afterwards.
agenda:
14.30 – 15.00 Set up
15.00 – 16.00 Exclusive interaction session with invited influencers
16.00 – 16.30 Conference delegates join the showcase during tea break
16.30 – 17.00 Brand showcase clean up, session finishes.
audience:
20 UK-based Chinese influencers + 150 conference delegates.
Participation Fee:
CBBC Members £2,000 (+ VAT).
Non-Members £2,500 (+ VAT).
Important notes:
Each participating brand is responsible for setting up and styling their own table display. No bespoke stand design is included in the fee.
The fee includes event planning, influencer curation, content tracking, and event management. While we can only have 2-3 team members from each brand for the showcase, we are happy to provide 1 complimentary ticket to China Consumer.
If you’d like to have a full-day exposure and further engagement with the delegates at the conference, please check our sponsorship package.
registration:
Spaces are limited and available on a first-come, first-served basis. Please contact Celine.Tang@cbbc.org for registration by Wednesday 15th October.
Your place will be confirmed after full payment of the participation fees are received.
Participating Influencers:
Max Burns
Max Burns is a food influencer, chef-in-training, and cultural bridge between East and West. Born in China, where he lived until the age of 13, Max is half English and half Bulgarian and speaks fluent Chinese. Through his popular channel, Max’s Food Adventures, he shares engaging restaurant reviews and recreates Chinese dishes at home.
Since leaving school, Max has honed his culinary skills in professional kitchens, furthering his ambition to become a chef. With more than 5.5 million followers across leading digital platforms in China, he has become a trusted voice in the food & drink community. Max has also partnered with the UK government’s GREAT Food and Drink campaign, promoting British produce in China and strengthening international culinary connections.
Social Links:
Yiri Zhu
Yiri Zhu is a London-based travel and lifestyle content creator, digital marketer, and cultural events curator. Her videos celebrating the UK’s landscapes, cultural heritage, and slow-living lifestyle, have attracted over 40,000 followers on Red Note and Bilibili in just two months, resonating strongly with Chinese audiences.
Beyond content creation, Yiri specializes in influencer marketing and event production, curating major cultural events such as Camden Market’s first-ever Chinese New Year celebration in 2025, and building bridges between British brands, tourism and Chinese audiences.
Social Links:
Kevin Yuan
Kevin Yuan is a London-based content creator who has lived in the UK for over 17 years. He was the producer and host of SHOWMI, one of China’s top football media channels with over 2M followers, where he built a strong reputation through documentaries, fan interviews, and creative storytelling.
Today, Kevin runs his personal channel with 350K+ followers, sharing lifestyle, parenting, food, and football culture. A father of two, Kevin combines authentic daily life with cross-cultural storytelling, and his experience working with Premier League clubs and global brands makes him a distinctive voice bridging British experiences with Chinese audiences.
Social Links:
Xiaoji in London
Xiaoji has 500,000 followers across various social media platforms. She is a UK-based creator bringing vivid stories of life in the UK to her followers, and sharing timely insights on study, work, and culture in the UK. Xiaoji is followed by professionals, students, overseas Chinese, and global audiences with a keen interest in the UK and beyond.
Social Links:
Riley
Riley is a UK-based creator sharing lifestyle insights, foodie adventures, psychology insights, job hunting tips, and her entrepreneurial journey with her followers. Her account connects with young professionals, students, and overseas Chinese curious about life and opportunities in the UK.
Social Links:
Mary
Mary is a London-based content creator whose audience loves her passion for life, uplifting energy, and fearless embrace of new challenges. With a community that is 90% female, she inspires and connects with women who are curious, bold, and eager to explore new lifestyle experiences. Mary has 120,000 followers on RED and Douyin.
Social Links: