Crystal Pang

Crystal Pang spearheads the European and North American for Xiaohongshu, China's leading lifestyle and social platform with over 350 million active users. She pioneers the platform's global expansion, leveraging its unique community-driven ecosystem to build crucial bridges between Western brands and China's vibrant consumer community.

A musician and strategist, Crystal brings innate cross-cultural fluency to her role. She specializes in designing market-entry strategies that fuse data-driven insights with deep cultural understanding, ensuring international brands resonate profoundly and engage authentically with global audiences.

Her expertise is reflected in prior collaborations with iconic institutions such as the British Museum and Museum of Fine Arts, and global artists including Taylor Swift and Mayday. By translating deep cultural insight into actionable business strategy, she demonstrates how commerce that speaks the language of culture can create a truly borderless global village.