With over 12 years of digital marketing experience across China and the UK, Dora has spent the past decade in London co-founding and growing BARK into a leading content and marketing agency. She specialises in China-focused brand strategies, using content and innovation to boost visibility and drive sales.

Dora has worked with clients including the UK Government, Diageo, Vitabiotics, British Airways, and leading British universities. Holding an MSc in Social and Cultural Anthropology from UCL, she brings a human-centred lens to business and marketing.