Fay Jiang is a London-based fashion and lifestyle influencer and freelance Chinese marketing consultant with over 8 years of experience supporting high-end luxury brands, Fortune 500 companies, and global e-commerce platforms in engaging Chinese and APAC markets. Formerly an APAC Client Partner at LTK—the world’s largest influencer-driven affiliate platform—she led performance-driven influencer campaigns across fashion, lifestyle, travel, and hospitality sectors.

With 200K+ followers across RED (Xiaohongshu) and Bilibili, Fay combines strong influencer credibility with deep expertise in Chinese digital strategy. Her work includes content creation, brand localisation, livestream execution, affiliate marketing. She advises international clients on go-to-market strategy, influencer activations, and building authentic connections with Chinese audiences.